Even in the age of Facebook, Twitter, Xing, and YouTube, sales remain the cornerstone of a successful company, as this is where the first personal contact occurs between a prospect, your company, and your product. Whether this initial encounter is a success or a failure is largely determined by you and your sales staff. This practical guide outlines the key factors for building an effective sales force in the machinery and plant engineering sector. You will learn how you and your employees can professionally and sales-enhancing present your company's potential during personal customer interactions. Additionally, you will discover how to mentally strengthen yourself and your team—because success in sales is only possible with motivation and enthusiasm.