This realistic business novel describes how companies can systematically establish a structured and functioning lead management system to acquire new customers. The main character in this story is Helen, the marketing manager of a medium-sized company, who is tasked with implementing a professional lead management system. She embarks on an agile adventure filled with ups and downs, navigating a path full of administrative obstacles, mental blocks, and entrenched structures – all with the goal of making everyone involved more successful and significantly increasing revenue. An inspiring read for marketing professionals, packed with numerous directly applicable practical tips – wrapped in a relatable and personal story with high recognition value. Aha moments guaranteed!.