This book shows you how to take control of your company's success with an optimized website and online marketing. Tips and tricks from practice will help you not only compete for the best Google rankings but also to attract and retain customers in the long term. Let's be honest: Can you remember which websites you visited yesterday? There are likely very few, and that's no surprise. While countless companies online compete for our attention with often unconvincing content and still struggle with annoying banners or pop-ups, we turn away in frustration. The only thing we might remember is that it was time to close a page again. Only a very few company websites leave a positive and lasting impression. It's a shame, really. Put an end to that.