This book presents an alternative economic model as found in Silicon Valley. The authors examine how decisions are made in companies on the US West Coast and demonstrate how entrepreneurial success can be achieved through a conceptual anticipation of the future. To understand what drives the Californian economy, the authors utilize the tools of futures research: the understanding of science, methodologies, and the central research perspective. They show that the future-empathic entrepreneurial mindset, which underpins the economic model of Silicon Valley, is accessible to any company.