Crowdfunding for startups, or crowd investing, has recently provided a new way to finance one's business idea. This book answers all the questions that startups and founders face when it comes to raising capital on a crowdfunding platform: How do I best present my idea, and how can I convince the crowd of my company's market success in the shortest time possible? Dana Melanie Schramm and Jakob Carstens have supported many young companies in positioning themselves on crowdfunding platforms and therefore know where the pitfalls lie. With numerous practical examples and interviews with successful founders and investors, the authors describe how crowdfunding works for startups and what to pay attention to. In addition to defining and describing the new phenomenon of crowdfunding for startups.