In the competition for trust and reputation, a values-oriented communication culture plays a significant role. The major challenge for companies is to effectively convey the desired values to their employees. Against this backdrop, Philipp Schmieja examines an extremely efficient way to communicate values, attitudes, beliefs, and emotions: stories. He explores whether storytelling can convey values in internal corporate communication, how storytelling can be strategically employed in the internal relationships of companies, and to what extent companies can influence how and which stories are shared.