Change during a crisis can be managed by anyone – it’s not an art of management. But how do you get your team moving when the pressure for change is not yet reflected in the quarterly figures? Designing change processes means controlling the game. For such processes in companies that are not in a restructuring situation, completely different competencies are required than in traditional restructuring management. This is precisely where Stefan Iskan and Erwin Staudt, along with their author team, come in. They emphasize that a fundamentally different understanding of change management is needed in business and society. Specifically, one that moves beyond crisis and turnaround management towards conscious and strategic change, viewing readiness for change as a new critical success factor, indeed even a new input factor, in companies. This book is not for managers who think within narrow confines.