Strategische Innovationen in der Hotellerie
German, Elisa Innerhofer, 2012More than 10 pieces in stock at supplier
Product details
Innovations in the hospitality industry present unique challenges for management and the design of innovation processes. These challenges are attributed to the constitutive characteristics of services. Elisa Innerhofer examines innovation processes in the hospitality sector by linking concepts from service and innovation theory with resource-oriented approaches from strategic management. She demonstrates which resources and competencies are relevant for innovation and the role they play in the innovation process.
topic | Economy & Law |
Language | German |
Author | Elisa Innerhofer |
Year | 2012 |
Number of pages | 382 |
Book cover | Paperback |
Item number | 8187047 |
Publisher | Gabler |
Category | Reference books |
Release date | 27.3.2018 |
topic | Economy & Law |
Language | German |
Author | Elisa Innerhofer |
Year | 2012 |
Number of pages | 382 |
Book cover | Paperback |
CO₂ emissions | 0,35 kg |
Climate contribution | EUR 0,12 |
Product Safety |
30-day right of return if unopened
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