Despite the strategic importance that companies attach to their innovation capabilities, strategies aimed at this often fail in implementation. Björn Six addresses this insight and examines the success impacts of innovation-oriented strategies from an implementation-related perspective. He analyzes to what extent and under which company- and market-related conditions structural and cultural aspects of strategy implementation are conducive to an innovative product program and business success. His empirical investigation is based on a study with data from multiple informants from over 100 industrial goods companies across various sectors.