The discussion of operational issues in the consumer goods industry is characterized on one hand by lofty cooperation projects, while on the other hand, there is a technology-heavy discussion of individual topics. This book offers a practical and results-oriented perspective on the supply chain. It critically examines the developments in supply chain management concerning their impact on results and derives actionable recommendations based on empirical research. The book provides both strategic insights for top management in the consumer goods sector and concrete conclusions with a series of case studies from well-known companies. Those involved in supply chain management, particularly in areas such as sales, production, logistics, and purchasing in industry and trade, often find themselves at a loss. There are many concepts and ideas available.