Discover valuable insights on the topic of strategic corporate communication in this book. It provides a comprehensive overview of existing approaches, methods, and tools for strategic communication management in companies. The following areas are covered:

• The contribution of communication to value creation
• Toolbox for communication management: analysis tools, planning tools, implementation tools, evaluation tools
• New tools for communication management
• Application examples for the toolbox
• Top tools and success factors

Additionally, the book "Toolbox Communication Management - Thinking Tools for Steering Corporate Communication" systematically organizes current findings from international research and links them with empirical data and best-practice examples from the communication practices of companies in Germany. Successful communication leaders also share their own experiences and practical solutions.

An optimal guide for company management and communication professionals. Ansgar Zerfass and Sophia Charlotte Volk present concrete tools for managing communication, addressing all those who wish to understand and control the contribution of corporate communication to organizational success holistically. The tools mentioned in this book include:

• Communication Touchpoint Analysis
• Goal Radar
• Sentiment Analysis
• Communication Value Circle
• Measures Portfolio
• Issue Maps
• Communication Scrum

With this comprehensive examination of communication management, this practical guide primarily targets company management and communication professionals.