The media and communication sector has developed into a central economic area in the information society. This book allows for a deeper understanding of fundamental concepts and connections and is an indispensable companion for self-study as well as exam preparation. The content includes learning objectives, tasks, and solution hints on the following topics:

• Fundamentals of media management
• Newspaper, magazine, and book management
• Film and TV management
• Radio and music management
• Video and computer games management
• Internet management
• International media management
• Integrated media conglomerates and cross-media

Case studies with tasks and solution hints on:

• Facebook
• Google
• Apple iTunes
• Amazon

The target audiences are students and lecturers in business administration and media/communication studies, particularly with a focus on marketing and media.