In recent years, governments in Germany and Europe have privatized numerous public enterprises. The planned sale of shares in Deutsche Bahn AG has sparked extensive discussions about the denationalization of public companies and the accompanying opportunities and risks for the state, economy, and society. The resulting need for justification and legitimization necessitates the development of a communication strategy for the railway that addresses the claims and expectations of relevant stakeholders. Against this background, Sebastian Dettmers examines the acceptance of privatizations using Deutsche Bahn AG as a case study. He analyzes the formation of public opinion regarding privatization on both a societal and individual level and identifies its determinants. Building on this, he develops...