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Unternehmenskommunikation

German, 2008
Price in EUR including VAT
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Product details

Systematic communication is increasingly becoming a crucial factor for business success. The textbook "Corporate Communication" from the University of St. Gallen (HSG) provides the current expertise needed to tackle this challenge in corporate management. Based on interdisciplinary insights, a unified conceptual framework and a control model for communication management are developed. Following this, leading authors in the field present important subareas and tasks of corporate communication. The aim is to bring together key positions on the topic of communication management, incorporating marketing perspectives, communication science PR views, and new approaches to stakeholder management. The second edition has been expanded to include a new contribution on online communication.

Key specifications

topic
Economy & Law
Language
German
Year
2008
Number of pages
556
Book cover
Paperback

General information

Item number
7429723
Publisher
Gabler
Category
Reference books
Release date
1.9.2008

Book properties

topic
Economy & Law
Language
German
Year
2008
Number of pages
556
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,35 kg
Climate contribution
EUR 0,12

Legal Notice

Product Safety

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
Legal concerns

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  • 1.Beltz
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How often is a product of this brand in the «Reference books» category returned?

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  • Gabler
    Not enough data
  • 1.Avery Publishing Group
    0 %
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    0 %
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    0 %
Source: Galaxus