This first German standard work on economic aesthetics analyzes how companies utilize aesthetics and art as a source of inspiration and as a tool for value creation. In the global age, art helps to stage products and managers, motivate employees, and attract customers. It supports the development of leaders, employees, and strategies. The book addresses questions such as: What do managers and artists have in common? Why are companies understood as theaters or jazz bands? How is art, from art collections to corporate anthems to theater workshops, utilized in companies? How do manager appearances and corporate architecture influence perception? And finally, how do critical artists respond to this trend?.