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Wissensmanagement für die Veranstaltungsbranche

German, Siegfried Paul, Thomas Sakschewski, 2012
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Product details

The book illustrates what knowledge management in the events industry could look like, what specific considerations need to be taken into account, and how existing barriers can be transformed into real advantages through the integration of social media. The authors address executives, technical directors, and project managers in the events industry, demonstrating how a structured and thus replicable method of information collection and dissemination can ensure the success of an event. Summaries at the end of each chapter support professionals as well as students in event technology and management, as well as cultural, music, event, and tourism management programs in understanding the content. Exercises and review questions deepen the learning process.

Key specifications

Language
German
Author
Siegfried PaulThomas Sakschewski
Year
2012
Number of pages
222
Book cover
Paperback

General information

Item number
7429530
Publisher
Gabler
Category
Reference books
Release date
21.1.2018

Book properties

Language
German
Author
Siegfried PaulThomas Sakschewski
Year
2012
Number of pages
222
Book cover
Paperback

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