Wissensmanagement für die Veranstaltungsbranche
German, Siegfried Paul, Thomas Sakschewski, 2012Product details
The book illustrates what knowledge management in the events industry could look like, what specific considerations need to be taken into account, and how existing barriers can be transformed into real advantages through the integration of social media. The authors address executives, technical directors, and project managers in the events industry, demonstrating how a structured and thus replicable method of information collection and dissemination can ensure the success of an event. Summaries at the end of each chapter support professionals as well as students in event technology and management, as well as cultural, music, event, and tourism management programs in understanding the content. Exercises and review questions deepen the learning process.
Language | German |
Author | Siegfried Paul, Thomas Sakschewski |
Year | 2012 |
Number of pages | 222 |
Book cover | Paperback |
Item number | 7429530 |
Publisher | Gabler |
Category | Reference books |
Release date | 21.1.2018 |
Language | German |
Author | Siegfried Paul, Thomas Sakschewski |
Year | 2012 |
Number of pages | 222 |
Book cover | Paperback |
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