Germany's Next Topmodel week after week brings excellent ratings to the private broadcaster ProSieben in its search for the supermodel. Similar to Big Brother or Germany Seeks the Superstar, the creators deliberately focus on new interactive formats that work with taboos and thus evoke emotions, always operating on the edge of what is still permissible or already objectionable. What kind of dramaturgy does the show follow, and what patterns of femininity are conveyed? How should Heidi Klum's role and that of the jury be assessed in light of the fact that the contestants are also being prepared for a future modeling career?.