The significance of gender marketing is rapidly increasing due to the ongoing development of societal role models. Taking this development into account provides the new food manufacturer apPETIT, which markets a product line for singles and small households, with a clear competitive advantage. The author describes in this book the creation of a long-term, actionable communication concept that considers gender marketing for the fictional food manufacturer apPETIT KG. The communication concept is structured according to the marketing management process and includes a concrete situational analysis (macro/micro analysis, product/company analysis), target group analysis, a SWOT analysis, objectives, as well as the positioning of the company, strategies or communication strategies, and a catalog of measures, including budgeting.