Cost explosions, funding gaps, budget cuts, a shortage of skilled workers, and increasing competitive intensity. Those who want to succeed in the healthcare market must find new ways! Quality, minimum quantities, and cooperation – networking and collaboration are becoming crucial factors for the survival of healthcare providers. Treatment or care forms and service offerings must be oriented towards the needs of the patient. Patients are increasingly informing themselves and want to be actively kept informed about the treatment process. Questions you should know the answers to: Who are our customers (patients, referrers)? Where do our customers come from (markets, travel times)? Why do our customers come to us? Where are our strengths? Where are the potentials? Who are our competitors? With whom should we or must we collaborate?.