Go-Givers Sell More

With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world, but some have wondered how its lessons stand up to the tough challenges of everyday real-world business.

Now Burg and Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling.

Most of us think of sales as convincing potential customers to do something they don’t really want to. This mentality sets up an adversarial relationship and makes the sales process much harder than it has to be.

As Burg and Mann demonstrate, it’s far more productive (and satisfying) when salespeople think like Go-Givers. Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow automatically.

Drawing on a wide range of examples of real-life salespeople who have prospered by giving more, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.

About the authors

Bob Burg is the bestselling coauthor of The Go-Giver, Go-Givers Sell More, and It’s Not About You, and the author of Endless Referrals. He speaks frequently to business and sales audiences worldwide.

John David Mann has been writing about business, leadership, and the laws of success for more than twenty years. He is the author of The Zen of MLM and coauthor of The Go-Giver, You Call the Shots, and A Deadly Misunderstanding. He lives in Massachusetts.