Whether it's about television programming, buying a car, salary negotiations between boss and employee, or discussions between entrepreneurs and banks, purchasing and sales representatives: negotiations happen daily, constantly, and everywhere. Some people are naturally good at negotiating, while others are less so. There are formidable opponents in every area of life. In this book, the author duo shares their extensive knowledge and experience from over 20 years of negotiation practice through case studies, exercises, and stories. A book for anyone looking to improve their performance in negotiations.