Manipulating, asserting, persuading, intimidating - dark rhetoric employs many unscrupulous methods to outsmart the conversation partner. However, honesty lasts the longest! Respectful, successful in the long term, and pleasant for all involved is white rhetoric, which convinces through arguments. The renowned rhetoric trainer Wladislaw Jachtchenko demonstrates how it’s done. Because persuading people is a skill that can be learned. Whether in professional or personal life: With these exercises, checklists, tips, and example arguments, he provides the necessary tools to enhance our persuasive power and to convince effortlessly in any conversation without manipulative tricks.