Like no other, Borgward utilized advertising before and after World War II. Informative brochures were a given. In addition, there were advertising postcards, posters, advertisements, flags, customer service signs, glass transparencies, press kits, traffic advertising, special car exhibitions, trips across Germany, and much more. Peter Michels, an excellent expert on Borgward, presents and explains fascinating documents, many of which have not been published before. A true delight for all classic car enthusiasts and those interested in graphic design.