Good graphic design is based not only on personal ideas and creativity but also on key elements that can be learned and trained. To this end, Steven Heller and Gail Anderson analyze outstanding works by some of the world's most renowned designers: from Michael Bierut, Jan Tschichold, Anton Stankowski, Neville Brody, and Jessica Hische to Fons Hickmann, Paul Rand, and Stefan Sagmeister, as well as Seymour Chwast, Otl Aicher, Paul Sahre, and Christopher Niemann. First-class projects from fifty creatives are examined in terms of creativity and techniques. How can information be visualized more clearly? How can solutions be emotionally charged? Ultimately, the authors bring together craft and concept, explaining how form can adapt in various ways around content—be it humorously, typographically, or through the play of perspectives.