Master's thesis from 2008 in the field of Media/Communication - Multimedia, Internet, new technologies, grade: 3, Alpen-Adria University Klagenfurt, 95 sources in the bibliography, language: German. Abstract: Relationships play a significant role in our lives every day. Every person in today's societal structure relies on relationships; they are essential for survival. Humans are social beings and need both communication and connection with others of their kind. Every single day of our lives, we consciously and unconsciously build relationships or synergistic connections with others. Establishing a relationship primarily requires quality, which is based on depth and intensity in interpersonal relationships. Creating a strong bond with another person requires trust, time, patience, and perspective.