Master's thesis from 2014 in the field of social sciences, grade: 1.3, Technical University of Kaiserslautern, course: Management of Cultural and Non-Profit Organizations, language: German. Abstract: Why does the developed mission statement gather dust in a drawer? It can be found printed in brochures or hidden on websites. Most of the time, it stands as an unheeded monolith in the corporate landscape. Is the mission statement really just an unwanted burden, or can it also represent an opportunity for companies? The practical guide to developing a mission statement provides answers to these questions. Starting from normative management, it addresses the steps of mission statement development from drafting to formulation, editorial processing, and publication, as well as its impact on corporate identity.