For the first time published in paperback and e-book editions to coincide with the major film from FilmNation Entertainment, The Founder, starring Michael Keaton.

"He charms or annoys everyone he meets. But even his enemies agree that Ray Kroc is damn good at three things: selling hamburgers, making money, and telling stories." – from Grinding It Out

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food service automation, franchising, national joint training, and advertising have earned him a place alongside the men and women who have not only built businesses but entire empires. Yet even more interesting than Ray Kroc the businessman is Ray Kroc the man. Kroc was fifty-two years old when he met the McDonald brothers and does not fit the typical self-made tycoon.