India is coming into focus, not only because it is considered an attractive location for outsourcing. Until recently, India was regarded as the second most attractive low-wage country after China. The perception may have shifted significantly in favor of India and to the detriment of China in the meantime. However, those who see India merely as a low-wage country should think twice about investing there. The entrepreneurial bargain hunters have already moved on. On the other hand, those who view India not just as a production site but as a market should not hesitate too long to engage there, even as small and medium-sized enterprises. In general, it must be noted—this is a basic business principle and not limited to Indian investments—that caution should be exercised before making hasty investments. Many entrepreneurs have faced challenges with foreign engagements.