The topic of corporate social engagement is on everyone's lips. The belief that companies, in particular, bear social and ecological responsibility is becoming increasingly widespread, and the demand for companies to fulfill this responsibility is growing louder. This presents new challenges for them. They are compelled to respond and take responsibility in order to successfully meet the heightened expectations of stakeholders. However, when it comes to concrete implementation, companies face various questions: Where exactly does "its" responsibility lie? In what way should it engage with society? And of course: How can this engagement be aligned with the core business purpose? After all, "the business of business is business" also applies to a company that is socially engaged.