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Influence: The Psychology of Persuasion

English, Robert B. Cialdini
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At a Glance

  • Author's Recognised Expertise

    Robert B. Cialdini is a long-standing expert with extensive experience in the psychology of persuasion.

  • Updated 2021 Edition

    The expanded 2021 version incorporates new research findings and online developments.

  • Strong Practical Focus

    Concrete everyday examples and relatable stories make it easier to apply the principles taught in a business context.

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