Can one still be a man? Clemens is a reporter for a men's lifestyle magazine. He loves to cover everything that appeals to tough guys: extreme sports, monster trucks, and boundary-pushing experiences. He’s not very interested in a relationship, but he’s open to an affair. This is also the case when he bumps into the fascinating Wayra at the airport. Unfortunately, it turns out that Wayra is his new boss. She wants to give the struggling magazine a fresh perspective, focusing on the modern man and his needs. Clemens is assigned to the "Beauty and Wellness" section, and as a test, he is to report on the congress "The Sensitive Man," which takes place at a mountain resort. Hilarious entertainment and a skilled play with gender clichés.