The authors explain the fundamentals of business administration to career changers and newcomers in an easily understandable way. They outline the basic structure of a company, important management methods, and the fundamentals of personnel management, marketing, and corporate financing. Numerous practical examples help you transfer theoretical knowledge directly to everyday work.

Contents:

• How to effectively manage a company
• Marketing: How the product reaches the customer
• Basics of the performance economic process
• Personnel management: How to recognize and promote your employees' potential
• Financial management: Business accounting, cost accounting, and annual financial statements
• New: Personnel marketing with active sourcing, corporate culture, digitalization, and VUCA

Online work aids:

• An overview of the most important basic terms in business administration
• Calculation examples and checklists
• Useful calculators such as liquidity planners and contribution margin calculators.