The successful initial contact over the phone is one of the most challenging sales tasks in the business-to-business environment. At the same time, the phone is the most effective way to reach new customers - both for setting appointments and for telesales. In this guide, one of Germany's most sought-after sales trainers reveals the secrets of successful telephone acquisition. You will develop a new approach that allows you to stand out refreshingly from other callers by doing the exact opposite of what everyone else does. This makes acquisition enjoyable for both you and the customer. Content includes: Finally acquiring on equal footing while being above average successful. Recognizing your own patterns and developing a positive mindset. Learning new conversation starters with a magnetic effect and applying them immediately. Practical dialogue examples for direct use in your daily work.