The book shows how to integrate communication and public relations into your club and successfully engage with the media. The author provides a comprehensive overview of the possibilities for public relations and press work, answering all questions related to professional club marketing. It includes information, tips, and suggestions for anyone looking to make their club and commitment "well-known in the city." Contents: press and public relations work, organizing events and actions, creative advertising, club newspaper, attracting and dealing with sponsors, how to access public funding, club financing, online work aids: templates, forms, checklists.