Corporate culture is the invisible driver of economic success or failure. It influences the behavior and decisions of employees far more than many leaders realize. Barbara Graf-Detert, Jessica Calaminus, and Ralph Detert provide a proven practical guide for effectively developing your corporate culture – always with the goal of increasing value creation. With brief theoretical background information and a clear focus on practical implementation in everyday business, it includes concrete recommendations that enable you to successfully take charge of the transformation of your corporate culture without external support. This book is aimed at leaders and HR professionals who recognize that a value-creating corporate culture is crucial for business success in times of increasing complexity. It includes moderation plans, presentations, and checklists. Contents: Cultural analysis: the basis for targeted changes. Subcultures and silo thinking: deciphering the causes of conflicts. Participatory and transparent value development. Deriving concrete measures to increase value creation. Practical approaches for companies with existing values. Uncovering prejudices and misunderstandings about values and culture development. An indispensable guide for anyone who understands corporate culture as a strategic success factor and wants to actively shape it.