"Pitching" is the act of selling a project idea or a story through an oral presentation. This is a task at which even brilliant authors, filmmakers, and producers often fail. A successful pitch of a film project cannot be overestimated; it typically determines the chances of realization. In her standard work, Sibylle Kurz provides techniques and practical tips for presenting oneself and one's film projects clearly and compellingly. She demonstrates the objectives one can associate with their pitch, how to communicate, and how to establish a relationship of creativity, professionalism, and trust with conversation partners—be they producers, editors, film funders, or distributors. In this new edition, Sibylle Kurz addresses the changing market conditions: today, pitching is not only done B2B but also B2C and D2F.