The digital age requires a completely new relationship between employees and companies. The increased flexibility brought about by digital advancements, along with the growing transparency that the internet provides, places entirely different demands on companies than just a few years ago. Today, candidates are in a position to easily research their potential new employer online in advance – companies are becoming transparent. Therefore, businesses must present themselves attractively and are in constant competition with each other for the best talent. Edgar K. Geffroy and Doris Albiez offer insights into the future of employee retention and what companies need to do today to attract and retain the best. Only those who make employees the center of their business strategy will be successful.