Competitive pressure, efforts to increase visitor numbers, and the opening up to a broad audience - the museum landscape is changing. Many institutions now provide insights into their restoration work. But what does this openness mean for the restoration activities themselves? With what self-understanding do restorers shape their specific communication practices? And what prior knowledge and interest do visitors bring with them? Andrea Funck demonstrates, through the evaluation of expert interviews, an analysis of visitor demographics, and the assessment of two specific projects, how communication offerings can be improved. Furthermore, she encourages restorers to further open themselves up to the public.