How do top salespeople think and act? Salesperson Sal Esman has tried it all: more motivation, better presentations, tougher closing techniques. Without any breakthrough success. Then he changes jobs. There, he learns something completely new: High Probability Selling. With this sales method, he finally achieves success: he sells to customers who now want, need, and can afford his products and services in a simple, honest, and enjoyable way. And he enjoys his work again. Is this something you want too? What makes this book different, special, and unique? Entertaining story: The exciting and true story of a salesperson in direct speech. Quick and easy to read! Empirical study: In a decades-long, highly detailed study, over 300 top salespeople were observed live in their work. Their key insights.