What does success look like? Is it 5 AM conference calls and late nights in the office? Winning every argument and always getting your own way? What does a successful woman look like? Is it the shoulder-pad wearing alpha or the dogmatist who rules with an iron fist? The reality is far more nuanced. Yet women are still reduced to the alpha boss or the beta secretary or assistant. When 47% of the workforce is categorized into two unhelpful stereotypes, how can you embrace your inner beta and be a success on your own terms? It's an important question because the world is changing rapidly. Successful companies need people who can lead with emotional intelligence, be flexible to new ideas, and adapt their plans when required, leaving their ego at the door. The beta woman's time is now. Beta celebrates the collaborators, the pragmatists, and those who believe that being nice works and getting yours.