A significant new edition of the classic work that has revolutionized the way business is conducted across cultures and globally. It provides executives and managers with practical strategies to embrace differences and succeed in various business cultures. Intercultural expert and international businessman Richard Lewis has significantly expanded the scope of his groundbreaking work on global business and communication by capturing the growing influence and profound changes in many regions of the world. The book has been thoroughly updated to reflect the latest political events and cultural shifts, now including nine new countries to complete Europe and broaden the book's scope. Building on his LMR model, Lewis offers executives and managers practical strategies to accept differences and thrive in increasingly diverse business cultures.