Why are children overly spoiled? Why are parents often unaware of this? A look into the areas of kindergarten, school, and home reveals the relevance of the topic—not only in light of newer technological devices like tablets and smartphones, which offer additional opportunities for spoiling. It often goes far beyond just material overindulgence; children can also be spoiled emotionally. And it's not just parents who spoil: it happens on a broad front, both in schools and through leisure activities. The consequences can be severe: excessive anxiety in life, lack of self-confidence, and even impairment of mental health and emotional intelligence. In the concluding chapter, the author offers food for thought for changes in attitudes and behaviors. He develops alternatives for a loving yet non-spoiling approach.