We negotiate every day: in our professional lives and in our personal lives. The topics can vary widely - supplier prices, our salaries, used cars, rent increases. From a psychological perspective, negotiating is complex, yet it is an art that can be learned and applied effectively with the right knowledge of the underlying principles and mechanisms. Thomas Fritzsche is a psychologist and coach. Engaging and informative, he introduces the fundamentals of communication and body language, cooperative negotiation, strategic negotiation, the different personalities of negotiators, and negotiating with NLP. Through practical exercises and valuable tips, Thomas Fritzsche demonstrates the key psychological strategies and methods to negotiate flexibly, goal-oriented, and successfully. In the second edition, the author expands his focus further.