Do you also wish that your children would do their homework, that your colleagues would agree with you more often, or that your neighbors would stop throwing trash on your property? Or do you want your boss to promote you, your customer to buy more, or do you need a good advertising strategy to gain more votes? Day after day, we face the challenge of convincing others to do what we want them to do. But what makes people respond to our requests with "yes"? Together with the world's most cited experts in the psychology of persuasion, Professor Robert B. Cialdini offers tips in 60 exciting chapters that you definitely shouldn't miss, as they are all scientifically backed and proven to significantly enhance your persuasive power. 60 short, easy-to-understand, and entirely practical chapters.