The book answers the question: What is a story and how can I tell it best? It addresses the central motif of the "hero's journey." This is a kind of toolkit that storytellers can easily draw from. Essentially, it is an enriched form of the three-act structure according to Aristotle. All famous Hollywood directors use it, and hardly any blockbuster is made without it. What applies to Hollywood should also be possible for journalism, as adopting narrative forms is not a matter of money. This book includes screenplay excerpts from Hollywood films to explain the dramatic structures and illustrates, with numerous examples from television, radio, and newspapers, how they can be applied in everyday life. For the second edition, the film examples have been updated, and the theoretical section has been expanded to include sequencing.