Why does a Spanish fashion chain use mannequins with long eyelashes that have slipped down to their cheeks? Why do thousands of white roses light up at night in Zaha Hadid's Dongdaemun Design Plaza in Korea? Why is there a wooden leg prosthesis from World War I in an upscale British store? And what does all this have to do with Leonardo da Vinci's famous Mona Lisa? In the age of online shopping, brick-and-mortar retail and experiential marketing must pull out all the stops. Christian Mikunda explains a variety of such strategies that resemble the tricks of stage magicians, modern art, and psychotherapy. Learn, for example, how to use destabilization, which opens the soul like a splash of cold water to the face. Or discover priming, the art of "pre-staged experience," which influences behavior in-store through images and artworks.