It is part of academic general knowledge to know and master the basic concepts of rhetoric. The oral presentation of scientific content and the engagement with colleagues are central areas of activity in science and academia. The better the understanding of the principles governing these areas, the better the chances for those who wish to succeed in them. Rhetoric is a fundamental prerequisite for scientific work. Rhetoric in the university context differs in several key aspects from other forms of oratory, such as in politics or business, where the focus is on selling products, persuading customers, and countering opposing parties and their arguments. Scientific rhetoric has two distinctive features. Furthermore, scientific language is highly formalized.