The book describes the market for organic food in Japan, which is still in its infancy. However, it promises to become extremely interesting for German suppliers in the future due to the purchasing power of the Japanese population, provided certain developments occur in consumer awareness. The section on industry structure analysis particularly addresses the opportunities and risks for German manufacturers and thoroughly outlines the various distribution channels alongside existing competitors and substitute products. To assess the current attitudes of Japanese consumers, the work includes a company survey among German organic producers and, based on that, an online survey of Japanese consumers regarding organic food.