Handelsmarketing im Lebensmitteleinzelhandel
German, Lars Müller, 2009More than 10 pieces in stock at supplier
Product details
In addition to pricing policy, assortment policy is now one of the dominant tools of trade marketing. The influence of assortment policy on business success is rooted in the fact that the assortment significantly determines the acquisition potential of the retail operation. On the other hand, it also incurs considerable costs. Lars Müller presents a critical analysis of the opportunities and risks associated with a wide assortment in the grocery retail sector and discusses them.
topic | Economy & Law |
Language | German |
Author | Lars Müller |
Year | 2009 |
Number of pages | 112 |
Book cover | Paperback |
Item number | 8290461 |
Publisher | Igel Records |
Category | Reference books |
Release date | 11.4.2018 |
topic | Economy & Law |
Language | German |
Author | Lars Müller |
Year | 2009 |
Number of pages | 112 |
Book cover | Paperback |
CO₂ emissions | 0,5 kg |
Climate contribution | EUR 0,12 |
Product Safety |
30-day right of return if unopened
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