Within the entire sports goods market, outdoor is the second most important sub-market. The forecasts for this area are largely positive and indicate further growth. One reason for this favorable outlook is the fact that manufacturers are placing increased emphasis on fashionable accents in their key segment, the clothing sector. In his book, Bernd Polotzek describes the structure of the German outdoor market and the main competitors on the manufacturing side. At the center of this is a comprehensive survey of retailers regarding criteria for purchasing decisions. Additionally, the author provides manufacturers of outdoor products with a guideline to help them adjust their product, communication, pricing, and service policies.